The Writer, The Brand

Go from personal blogger to personal brand and learn the business of writing.

As a writer, you may thought that your only vehicle to a robust career in writing is through a publication or a newsroom. But there are now many more vehicles to get your writing out and in this course, we'll go through the process of developing a strong writing voice to building your own blog and maximizing your exposure. Print publications are minimal and quality writing on the web is hard to come by. Writers now have more options than ever to launch their own careers.
You want to start a blog but you are not sure of the first steps to take? The Writer, The Brand walks you though the process and saves you time and research on launching. Get from ground zero to garnering buzz around your writing, fostering relationships through collaboration and opportunities for guest posting and/or freelancing.

If you are looking to strengthen your writing voice and learn to stick out in a crowded lane, this course is for you! You will have lifetime access to course videos, workbooks and additional resource goodies. I packed each module because I want you to be set and on your way to successful blogging as a writer.

In this e-course we'll go through the process of building the key elements of your blog, leveraging social media, guest posting, collaborations and revenue streams for writers.

Who is this course for?
- Writers looking to begin a blog.
- Writers wanting to learn how to fit into the information age of blogging
- Bloggers that may have started a blog and are looking for more resources and tools to promote and market their writing.

What we will cover
- Building up the quality and voice of your writing.
-Connecting authentically with your audience and developing community.
-Tools and platforms to build your blog.
-Marketing and promotion of your work.
-Creating revenue streams that can be a sustainable business model.


Your Instructor


Ashley Coleman
Ashley Coleman

Hey writer friends! I started as a journalism major at Drexel University and received my B.A. in Broadcast, Telecommunications, and Mass Media from Temple University. I self-published a book entitled Dear Love and I'm currently working on my second manuscript. Over the last three years, I have maintained a steady, engaged audience with my blog WriteLaughDream.com which encourages growth in life, love, and business pursuits. In addition to this writing course, I have also hosted in-person writing workshops entitled The Writer's Muse. My work as a consultant with clients looking to self-publish and/or begin blogging helps writers see their projects to fruition in my Dreamer Session consultations.

I've been an invited guest at the Pyramid Club's Meet the Author series, guest lectured as a part of Temple's Journalism & Society Class and for the Temple Association of Black Journalists.

I'm a regular contributor to Philly360.com and have also written for GRAMMY.com, JUMP Magazine, and more. An avid lover of pen and paper, I own more journals than I care to admit.


Course Curriculum


  Welcome
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  Part 1: Refining Your Writing Voice
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  Part 2: Building Your Platform
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  Part 3: Writing Process and Development
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  Part 4: Getting the Word Out
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  Part 5: Writing as a Business
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  Bonus
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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!